"Every change begins with a vision and a decision to take action."
Hey! I am Ishaan Arora, an entrepreneur with a vision to revolutionize the teaching system in India and make it more fun than usual. I am currently managing my own ed-tech start-up 'FinLadder’ along with Murrad Beigh. The main objective of our organization is to promote financial literacy in India as well as abroad.
I am also one of the youngest persons in the world to clear FRM. I started my journey in the field of finance on the first day of college and later on completed many NSE Certifications, FRM, Financial Modelling, Valuations, etc.
I have a keen interest in both value investing and swing trading, I like to spend my time reading and curating content. FinLadder is an online educational organization which regularly prepares students and professionals to prepare for various finance courses including those conducted by NSE. Thousands of students from universities all around India including Delhi University, Indian Institute of Management, Indraprastha University, Symbiosis are engaged with us. The students belong to different backgrounds and states and they all share common groups to entail knowledge about the aforementioned certifications.
FinLadder is a start-up by me and Murrad Baigh. We graduated with bachelors of commerce from Shaheed Bhagat Singh College, University of Delhi in 2020.
It was the first day of the college and when I entered, I saw there was no one in the class, not even the teacher. There was only one student, Murrad.
Then later that day we met again at a café and realized we had similar interests. This was the start of our friendship. In 6 months, we finished various certification courses and moved to FRM.
At the end of 4th semester we realized that a lot of people know what they want to do in life but don’t know how to go about it. The companies are charging tons of money for a single certification and the coaching too were really expensive. So, we realized that there are basically two problems:
Firstly, people don’t get the right guidance.
Secondly, the courses available are very pricey.
So, after we realized the problem, we started our journey by teaching people on YouTube. The next six months went really well and after that we initiated revenue generation through FinLadder. Our motto was to provide financial literacy at a very nominal price. Financial literacy is something that we all should know irrespective of the field that we are engaged in. It is basically the study of money, which will definitely help us in our lives.
Now, we teach more than fifteen courses and have various instructors.
We have a community on YouTube as well as Telegram.
So, obviously a question that must pop is that what sets us apart from other ed tech startups?
Our main USP is that we build connections with the students on a more personal level. We have 500 WhatsApp groups with 15 students each.
Our business model is to provide skill-based courses primarily and get as many instructors onboard as possible. We also try to answer all the queries by bridging the gap between the instructor and the students. We also do investment advisory for some of the elite clients who require the services, and are also engaged in career counselling. We started with FinLadder with just approx. 2000 and today our revenue is more than INR 1 crore.
Many of our students have now become traders, landed their desired jobs, and many have also started their new ventures.
To conclude, I would say that execution of a startup is what matters the most, along with believing in yourself.